The complete AI SMS automation stack for service businesses

Mystique AI is an autonomous revenue operator (ARO) that turns incoming messages into booked work for service businesses. Every feature is configurable per business through the database. No engineering required to onboard a new client. No subscriptions. Just automated lead qualification, SMS appointment booking, and confirmed jobs.

AI-powered SMS conversations that qualify leads automatically

Intelligent Conversation Engine

Fully natural SMS dialogue powered by GPT-4o. Handles questions, objections, off-topic replies, and short answers without scripts or keyword triggers. The most capable AI SMS chatbot available for small business.

Dynamic Intent Detection

Detects what each customer actually wants without keyword logic. The conversational AI adapts in real time based on what they say — not what you expected them to say.

Real-Time AI Lead Scoring

Automated lead qualification software built into every conversation. Scores each lead COLD → WARM → HOT → READY every turn. Handoff only triggers when required fields are complete and intent threshold is met.

Adaptive Persona System

12 configurable tone profiles map to full instruction strings stored in the database. Tone shifts automatically — Informative → Reassuring → Value-driven → Closing → Handoff-ready — based on lead temperature.

Persistent Customer Memory

Mystique remembers every customer across sessions — identity, preferences, past interactions, and objections. Returning customers are recognized instantly and the conversation picks up where it left off.

Returning Customer Intelligence

Tracks each customer's trajectory: new / progressing / stalled / returning. Adapts greeting, urgency, and next steps automatically based on where they are in the lifecycle.

Automated SMS appointment booking from first text to confirmed job

Structured Lead Capture Through SMS

Collects name, phone, email, address, service type, appointment time, and custom fields — entirely through natural SMS conversation. No forms, no app, no friction for the customer.

Field Validation & Data Integrity

Every field validated before saving to the database. Datetime requires both day and time. Address must be complete and in service area. Invalid input triggers a natural re-ask — never a failed form.

Absolute Date Resolution

Converts relative customer language to exact datetimes. "Tomorrow at 2" becomes a real timestamp. Fully timezone-aware per business — no ambiguous bookings.

Full Appointment Booking Lifecycle

End-to-end SMS booking automation: lead capture → owner SMS confirmation → Stripe payment link → customer payment → appointment confirmed. The owner approves via text — no dashboard login required.

Canonical Appointment State Engine

Enforces strict lifecycle states: REQUESTED → AWAITING_OWNER_CONFIRMATION → PAYMENT_PENDING → CONFIRMED → COMPLETED. Immutable event log. One-active-appointment invariant enforced at the database level. No invalid transitions, ever.

Stripe Payment Integration

Payment link generated automatically after owner approval. Customer pays via hosted Stripe checkout. Appointment confirmed only after payment clears. Expired links auto-detected and resent by the lifecycle clock worker.

AI booking system managed entirely by SMS — no software to learn

SMS-Only Owner Interface

Confirm bookings, reject with alternative times, and query live business data entirely via SMS. No dashboard login, no software to learn. The owner stays in their phone — Mystique handles the rest.

Automated Post-Booking Support

After confirmation, Mystique continues handling customer questions from database truth — rescheduling requests, cancellations, payment link resends, and appointment status — automatically.

Lifecycle Clock Worker

A background worker runs every 15 minutes: expires stale payment links, escalates unresponsive owners, auto-completes past appointments, and sends 24-hour SMS follow-ups to customers. Full automation with zero manual intervention.

Zero-Code Business Configuration

Every setting is database-configured per client: required lead fields, AI scoring weights, booking rules, pricing, business hours, service area, and tone persona. Onboard a new business in minutes — no engineering required.

Website Scraper & Knowledge Engine

Auto-scrapes client websites on a 7-day refresh cycle. GPT-4o extracts hours, capabilities, and service entities. Safe changes apply automatically; risky changes queue for human review in the owner dashboard Updates tab.

Nightly AI Optimization Engine

Every night, Mystique analyzes conversion rates, objection patterns, drop-off points, and knowledge gaps (VIEW_GAP analysis). Living summaries surface actionable recommendations per business in the admin Insights tab.

Enterprise-grade multi-tenant AI infrastructure built for scale

Multi-Tenant White-Label Architecture

Every client is fully isolated — dedicated SMS number, AI persona, lead config, pricing, memory, and booking rules. Unlimited businesses on one platform. Built for agencies and resellers deploying AI SMS automation at scale.

SMS Compliance Built-In

STOP/HELP/START handling, first-contact compliance messaging, opt-out suppression, STOP identity normalization, and a hard block on all outbound messaging outside configured business hours. Compliant by default.

Reliability & Idempotency

Message deduplication ledger, idempotency keys on all lifecycle writes, retry logic, and full state enforcement. No duplicate bookings, no double messages, no invalid state transitions — guaranteed at the database level.

7 PM2 Workers, Always Running

Platform API, scraper (6h), connector (4h), nightly optimizer (2am), retention (3am), owner confirmation (2h), and lifecycle clock (15min). Every automated process runs on its own independent worker — one failure never affects the others.

Database as Source of Truth

The LLM renders language. The database owns all facts. Every appointment state, customer record, and business rule lives in PostgreSQL — never in AI memory. Consistent, auditable, and deterministic across every interaction.

Security & Audit

JWT admin authentication, API-key business auth, rate limiting, CSP headers on the admin dashboard, complete tenant isolation, and full audit logging across all business interactions and lifecycle events.

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